Evocative key art for three of Shakespeare Theatre Company (STC)'s productions for the 2023/24 Season that both work with STC's brand identity and use visual storytelling methods to market each production for single-ticket buyers.
STC's brand guidelines were created without examples of illustration styles to incorporate into the brand and instead includes suggestions of photography styles to use. The illustration for Evita was required for contractual reasons, and whereas Macbeth In Stride and Macbeth came with pre-approved key art that easily worked with STC's brand, the other productions (As You Like It, The Lehman Trilogy, and The Matchbox Magic Flute) required designs that could as well, however they needed to be created without the benefit of photographs of the shows' actual performers—they were not hired yet. Subsequently, the key art for these three productions had to be created with the help of images from stock photography.
Illustration for Evita by Ben Wiseman. Photo of Whitney White for Macbeth In Stride by OJ Slaughter. Photo of Ralph Fiennes and Indira Varma for Macbeth by Oliver Rosser.