A friendly and modern logo and brand identity concept for Rapid Retailer: establishing a new online retail business that focuses on speed, quality, and reliability.
This brand-new business needed a visual identity for growth and future opportunities. Rapid Retailer LLC is an online retail business specializing in sourcing high-quality products from trusted suppliers to sell on Amazon. Taking the lead from three tenants essential to its mission statement—speed, quality, and reliability—I created a color palette to add calm, cozy, and organic features to the brand's identity in contrast with its name.
